A 9-week program for solopreneurs and start-ups.
With this program you will:
•Learn basic marketing principles and how they can improve your business
•Find and speak to your ideal target
•Develop the perfect elevator pitch
•Create a marketing plan that works for your business and your budget
•Gain confidence about marketing and know what to do in the future
Week 1. Clarifying your business.
In this module, we drill down to find your best niche and what exactly you are offering your customers.
Week 2. Defining and finding your ideal customer
Here we focus on your target customer. We create a detailed profile of them and who else they come in contact with.
Week 3. Creating a brand your customer wants.
This week is about creating your brand story, the foundation of a marketing effort.
Week 4. Marketing Your Brand
In this module we cover story telling, general communication and the important elevator pitch.
Week 5. Networking
Week five is about taking the sales out of networking and really creating a network that works for you.
Week 6. Getting the word out
Here is where we being to figure out what needs to be in your marketing plan. We cover newsletters/blogs, public speaking and email marketing.
Week 7. Advertising, PR and Social Media
What’s the difference? And what makes the most sense for your brand? Everything you need to know to figure that out and create a strategy.
Week 8. The Sales Funnel
Marketing can only take you so far. We explore the sales funnel, getting leads, following up, and closing the sale.
Week 9. Putting the plan together
Finally, we put a plan together, based on what makes the most sense for your business and your budget.
Contact me now for a MARKETING BREAKTHROUGH SESSION. Together we will:
•Create a vision for your business
•Evaluate your current marketing efforts
•Discover the marketing tactics that will work best for you.
You’ll leave the session renewed, energized and inspired to turn your business into a more profitable revenue generator.
I guarantee it will change the way you think about your business.