31 Jul Introducing The Marketing School
Remember the commercial in the last episode of Mad Men...
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20 Apr I’m writing a book
I’m writing a book. It’s going to be called Marketing With No Budget. Or something like that. I’m writing it with Steven Skyles-Mulligan. Steven and I were introduced by a mutual friend a few weeks ago and we discovered that we pretty much do the same...
31 Dec Twas the night before New Year’s
Hmm. Changed that up, didn’t I?? A new year brings new hope…for things to be different, somehow better. But Einstein’s definition of insanity was doing the same things over and over again and expecting different results. So for things to be different…and better…things need to change. This...
18 Jul 10 reasons to attend a networking event
Getting potential customers into your pipeline is a necessity for every business and there are lots of ways to do that. For example, advertising and public relations can play a role. For many people, such as professional service providers, networking is a critical component of...
26 Feb How to get yourself heard
I think it all started with MTV. I used to be able to sit and concentrate on something for a very long time. But these days I find I have the attention span of a flea. MTV was the first medium to give us entertainment in small...
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