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I have a client who deadlifts 235 pounds. That’s a lot of heavy lifting for a 5’9” woman. But if your brand is doing the heavy lifting, there's probably something wrong with your marketing strategy. What we call heavy lifting is when a company tries to...
The purpose of marketing…all communication really…is about getting yourself/your message heard. Well, not just heard. That’s only the first part of the process. What we really want is for our message to be heard, understood, accepted, and to generate the reaction that we want. And...
I just donated nine bags of clothing. At least I think it was nine…it might have been more. I didn’t do it to get my tax deduction before the end of the year. I did it to make space in my closet…and my life. I did...
Here are five ways to move your business forward: 1. Take your ego out of it. It’s not about what you do. It’s about what you do for your clients and customers. They don’t care about your process or how you get where you are going....
Rule #1. Don’t be a generalist. The more specific you can be about what you do and who you do it to, the easier it is for people to see where you/your company can fit into their lives. Be a graphic designer who specializes in...